Strategic Management and Competitive Positioning of Panasonic in the Global Market
Từ khóa:
Panasonic, innovation, swot analysisTóm tắt
This research explores the strategic management and competitive positioning of Panasonic Corporation amid global market trends and sustainability challenges. Utilizing qualitative case study methodology, it draws on secondary data from annual reports and sustainability disclosures, applying SWOT analysis and Porter's Five Forces. The findings reveal that Panasonic's vision, "A Better Life, A Better World," drives its strategic objectives focused on innovation and environmental sustainability, particularly the goal of carbon neutrality by 2050. This goal is supported by investments in renewable energy technology, emphasizing the importance of consumer behavior and market adaptability in shaping Panasonic's competitive strategies.
Đã Xuất bản
Số
Chuyên mục
##category.category##
Giấy phép
Bản quyền (c) 2025 Business and Technology
Tác phẩm này được cấp phép theo Giấy phép quốc tế Creative Commons Attribution-NonCommercial-NoDeri Phái sinh 4.0 .
Upon receipt of accepted manuscripts at IJMTRS, authors will be invited to complete an online copyright license to publish form.
Please note that by submitting an article for publication you confirm that you are the corresponding/submitting author and that International Journal of Management and Technology for Research Studie ("IJMTRS") may retain your email address for the purpose of communicating with you about the article. You agree to notify IJMTRS immediately if your details change. If your article is accepted for publication IJMTRS will contact you using the email address you have used in the registration process. Please note that IJMTRS does not retain copies of rejected articles.
Upon accepting the copyright policy at the time of submitting your manuscript you and all other co-authors agree to transfer copyrights to IJMTRS.
