ADIDAS Business Strategy and Market Dynamics
An Analytical Perspective
Keywords:
ADIDAS AG, Sportsware industry, Innovation, Global expansion, Market analysis, Sustainability.Abstract
This article presents analysis related to the strategic management activities of ADIDAS AG. When it comes to the sportswear industry in terms of sustainability, it is impossible not to mention ADIDAS, a company with many typical examples specializing in the production of product categories such as clothing, footwear, and fashionable accessories for all ages. Pioneering in innovation, applying technology to quickly adapt to consumers. ADIDAS is always proactive in innovation and creativity, focusing on creating unique products, different from the market but still ensuring durability and high fashion.
Published
Issue
Section
Categories
License
Copyright (c) 2025 Business and Technology
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Upon receipt of accepted manuscripts at IJMTRS, authors will be invited to complete an online copyright license to publish form.
Please note that by submitting an article for publication you confirm that you are the corresponding/submitting author and that International Journal of Management and Technology for Research Studie ("IJMTRS") may retain your email address for the purpose of communicating with you about the article. You agree to notify IJMTRS immediately if your details change. If your article is accepted for publication IJMTRS will contact you using the email address you have used in the registration process. Please note that IJMTRS does not retain copies of rejected articles.
Upon accepting the copyright policy at the time of submitting your manuscript you and all other co-authors agree to transfer copyrights to IJMTRS.
