Brewing Success: A Comprehensive Strategic Management Study of Heineken's Global Operations
Keywords:
Strategic Management, Heineken, PESTEL Analysis, SWOT Analysis, Porter’s Five Forces, Sustainability, Innovation, Competitive StrategyAbstract
The following research work represents a critical analysis of strategic management practices followed by Heineken N.V., one of the world's leading brewing companies. Some traditional strategic tools have been applied in this research study: PESTEL, SWOT, and Porter's Five Forces, which analyzed the multifarious external and internal environments affecting Heineken's operations and competitive positions. The PESTEL framework highlights significant political, economic, social, technological, environmental, and legal forces that impact Heineken's strategy regarding relevant regulations, economic disparities, consumer trends, technology advancement rates, sustainability concerns, and legality.
Published
Issue
Section
Categories
License
Copyright (c) 2025 Business and Technology
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Upon receipt of accepted manuscripts at IJMTRS, authors will be invited to complete an online copyright license to publish form.
Please note that by submitting an article for publication you confirm that you are the corresponding/submitting author and that International Journal of Management and Technology for Research Studie ("IJMTRS") may retain your email address for the purpose of communicating with you about the article. You agree to notify IJMTRS immediately if your details change. If your article is accepted for publication IJMTRS will contact you using the email address you have used in the registration process. Please note that IJMTRS does not retain copies of rejected articles.
Upon accepting the copyright policy at the time of submitting your manuscript you and all other co-authors agree to transfer copyrights to IJMTRS.
