Strategic management analysis of IKEA insights into competitive advantage and corporate strayegy
Keywords:
IKEA, competitve advantage, corporate strategyAbstract
This report examines IKEA's strategic management techniques utilizing frameworks such as PESTEL, SWOT, and VRIO to evaluate its internal strengths, external opportunities, and overall competitive position. IKEA's assets include a worldwide recognized brand, creative flat-pack furniture design, cost leadership strategy, and a strong commitment to sustainability through renewable energy and circular economy programs. However, the corporation is facing internal issues such as increased operational expenses, restricted customisation possibilities, and an overreliance on European markets.
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