Adapting to Regulatory Challenges:
A Study of Amazon’s Business Strategy
Keywords:
amazon business strategy, , antitrust challenges , regulatory compliance , EU digital tax amazon, amazon market adaptation, antitrust and e-commerce, response to regulation, data protection regulationsAbstract
This paper analyses how Amazon responds to regulatory issues in relation to key global markets. Analysis evidence promotes a complex strategy with enhanced lobbying activity, cooperation with third-party sellers, and changes in business functioning to correspond to compliance standards. However, having brought such costs and attention to it, Amazon has managed to use it power to retain its monopoly and superiority over its competitors. Possible limitations concerning the data availability and possible biases are discussed, and recommendations are given for future studies of the new regulatory fields such as AI ethics and data sovereignty.
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