Vol. 2 No. 20233 (2023): Business Management and Technology

Business Management

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  KFC in Vietnam - Decoding the Business Strategy Behind the Brand’s Growth

  Gia Hân Đặng
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  Business Research: The Future of Vietnam Airlines International Corporation in the Post-COVID-19 Era

  Hien Nguyen

• A Strategic Focus on Technological Innovation: Analysis of Intel Inc.'s Distinctive Competencies

  Quang Khang Tran, Surender Rangaraju
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  Business Research - The Current Situation and Strategic Framework of Nestlé Vietnam

  Thi Ngoc Trinh Le
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  Netflix Business Strategy- A Comprehensive Study of Market Position and Competitive Advantage in the Streaming Industry"

  Truc Dang Thanh Truc
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  Nokia's Journey - The Development of Nokia and its Strategy

  Ngan Thanh Nguyen Ngoc
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  Meta Company: Strategies operation transform from the Internet to Metaverse

  Minh Hoang, Surender Rangaraju
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  Business Research – External Analysis of Honda: A Comprehensive Assessment of Buyer Power

  Nhu Truong
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  ADIDAS Business Strategy and Market Dynamics An Analytical Perspective

  Le Thi Kieu Trang
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  Strategic Management and Competitive Analysis of Chanel

  Nguyen Chau, Surender Rangaraju
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  Strategic Management and Competitive Positioning of Panasonic in the Global Market

  Huynh Khoa, Surender Rangaraju

• Strategic Management Analysis: A Comprehensive Assessment of Twitter's (X) Internal and External Environments

  Ngoc Huy Tran, Dr. Surender Rangaraju
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  Why Huawei Remains Resilient- A Business Analysis of External and Internal Factors

  Minh Ky Nguyen
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  Enhancing Customer Experience Through Technology Vietcombank’s Digital Journey

  TRAM HOANG

• Strategic management analysis of IKEA insights into competitive advantage and corporate strayegy

  Khanh Chau Luu
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  Comprehensive Business Analysis of Lazada Business Strategies, Evaluating Strategic Position and Opportunities in E-commerce

  Izuno Mary
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  Viettel Group - Pioneering Telecommunications and Digital Transformation in Vietnam and Beyond

  Khue Nguyen
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  Unilever Vietnam: SWOT analysis and strategic insights for FMCG market leadership

  Vy Luong
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  Analyzing Shopee's competitive strategy in the Southeast Asian market

  Linh Nguyen
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  Adapting to Regulatory Challenges: A Study of Amazon’s Business Strategy

  NHAN GIAO
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  AI AND MACHINE LEARNING ON BRAND STRATEGIES

  Bui Pham Phuong Thư