Business Research: The Future of Vietnam Airlines International Corporation in the Post-COVID-19 Era
Keywords:
Vietnam Airlines, post-pandemic recovery, aviation industry, SWOT analysis, PESTEL Analysis, Sustainability, COVID-19Abstract
This study examines Vietnam Airlines' post-COVID-19 recovery, highlighting strategies, challenges, and opportunities. The pandemic severely impacted the airline with operational disruptions, reduced passenger traffic, and financial losses. Using PESTLE analysis, the research identifies key challenges like financial constraints and market competition, alongside opportunities such as rising travel demand and technological advancements. Recovery strategies include cost-cutting, service expansion, digital innovation, and fleet modernization. The study concludes that with effective strategies, Vietnam Airlines can recover, strengthen its competitiveness, and adapt to the evolving aviation landscape, offering insights for policymakers and industry stakeholders.
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