KFC in Vietnam -
Decoding the Business Strategy Behind the Brand’s Growth
Keywords:
Business strategy, business administration, kfc, vietnam, five forces, pestel , swot analysisAbstract
The research findings indicate that KFC's flexible strategy, focusing on meeting the needs of young customers and event-driven advertising campaigns, has played a crucial role in its success. However, to face increasing competition, KFC needs to continue innovating its products, diversifying distribution channels, and enhancing customer engagement through social media platforms. By aligning its strategies with local consumer preferences and leveraging digital marketing trends, KFC can sustain its dominance and build stronger brand loyalty in Vietnam.
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