Meta Company: Strategies operation transform from the Internet to Metaverse
Keywords:
Meta, Facebook, Porter’s Five ForcesAbstract
Meta, the parent company of Facebook, has transitioned from its original social networking business to
metaverse where it intends to revolutionize social, commercial, and entertainment experiences in a virtual-space (metaverse) ecosystem. In this paper, the PESTEL, SWOT, and Porter’s Five Forces frameworks are utilized to analyze Meta’s strategies and position. Meta PESTEL Analysis Of Meta: Political regulations, economic trends, and technological advances all have a direct impact on Meta’s business worldwide. The SWOT analysis emphasizes Meta's strength and technological advancement due to its massive user base as well as challenges of regulatory scrutiny, and reputational risk.
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