Business Research – External Analysis of Honda: A Comprehensive Assessment of Buyer Power
Keywords:
Buyer Power, Automotive Industry,, HondaAbstract
Using the Porter forces of buyer power in the automobile industry, this paper evaluates the ability of Asian buyers to drive Honda automobile success . It examines key issues such as buyer power, threat of substitution, vulnerability to price, switching costs, and sustainability issues in Honda’s major buyer markets. The paper also looks at how empowered buyers are a competitive threat and the way that Honda can respond to this position and defend its competitive advantage through innovation, customer retention, and market segmentation.
Published
Issue
Section
Categories
License
Copyright (c) 2025 Business and Technology
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Upon receipt of accepted manuscripts at IJMTRS, authors will be invited to complete an online copyright license to publish form.
Please note that by submitting an article for publication you confirm that you are the corresponding/submitting author and that International Journal of Management and Technology for Research Studie ("IJMTRS") may retain your email address for the purpose of communicating with you about the article. You agree to notify IJMTRS immediately if your details change. If your article is accepted for publication IJMTRS will contact you using the email address you have used in the registration process. Please note that IJMTRS does not retain copies of rejected articles.
Upon accepting the copyright policy at the time of submitting your manuscript you and all other co-authors agree to transfer copyrights to IJMTRS.
