Netflix Business Strategy-

A Comprehensive Study of Market Position and Competitive Advantage in the Streaming Industry"

Authors

  • Truc Dang Thanh Truc University of Banking in Ho Chi Minh City (HUB), Vietnam

Keywords:

Netflix

Abstract

Netflix has emerged as one of the greatest global streaming platforms, having earlier changed the entire face of the entertainment industry with its unique style of distributing and producing contents. Starting from only, it has now transformed itself all the way from a DVD rental service to a streaming giant with a massive library of films, TV shows, and original content. As of 2022, it has more than 230 million subscribers worldwide and is now firmly established as a key player in the digital entertainment space. 

Published

2025-02-27

How to Cite

Netflix Business Strategy-: A Comprehensive Study of Market Position and Competitive Advantage in the Streaming Industry". (2025). Business and Technology , 2(20233). https://ijmtrs.com/index.php/MT/article/view/20