Nokia's Journey -
The Development of Nokia and its Strategy
Keywords:
Nokia, Mobile Industry, , Technological Innovation.Abstract
Nokia, established in 1865, evolved from a paper mill to a global telecommunications powerhouse, reflecting over a century of innovation and adaptability. Initially venturing into industries such as rubber and cables, Nokia transitioned into telecommunications in the 1960s, gaining recognition. By the late 20th century, Nokia had become synonymous with mobile technology, driving advancements such as the first 2G call and iconic mobile phones like the Nokia 3310. However, despite its dominance in the mobile phone market, challenges arose with the introduction of smartphones. Nokia struggled to adapt to the shift towards touchscreen interfaces and app ecosystems.
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