ADIDAS Business Strategy and Market Dynamics

An Analytical Perspective

Các tác giả

  • Le Thi Kieu Trang Ho Chi Minh University of Banking

Từ khóa:

ADIDAS AG, Sportsware industry, Innovation, Global expansion, Market analysis, Sustainability.

Tóm tắt

This article presents analysis related to the strategic management activities of ADIDAS AG.  When it comes to the sportswear industry in terms of sustainability, it is impossible not to mention ADIDAS, a company with many typical examples specializing in the production of product categories such as clothing, footwear, and fashionable accessories for all ages. Pioneering in innovation, applying technology to quickly adapt to consumers. ADIDAS is always proactive in innovation and creativity, focusing on creating unique products, different from the market but still ensuring durability and high fashion. 

Đã Xuất bản

2025-02-27

Số

Chuyên mục

Business Management

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Cách trích dẫn

ADIDAS Business Strategy and Market Dynamics: An Analytical Perspective. (2025). Business and Technology , 2(20233). https://ijmtrs.com/index.php/MT/article/view/25

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