Comprehensive Business Analysis of Lazada
Business Strategies, Evaluating Strategic Position and Opportunities in E-commerce
Keywords:
Comprehensive Business Analysis of Lazada, Southeast Asia, E-Commerce, Technology, Gobal Market, Sustaining Competitive Edge, LazadaAbstract
Lazada Group, established in 2012 by Maximilian Bittner and initially funded by Rocket Internet, has swiftly ascended to become one of Southeast Asia's leading e-commerce platforms. With a strategic shift to a third-party marketplace model in 2013, Lazada was able to scale its operations more effectively, meeting the diverse needs of its consumer base. The transformative acquisition by Alibaba Group in 2016 provided Lazada with access to advanced technology, logistics capabilities, and extensive funding, further cementing its dominant position in the regional market.
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