A Business Research – External Auditor on Booking.com
An Analysis on Booking.com
Từ khóa:
business research, International Business Strategy, Booking.comTóm tắt
This report analyzes Booking.com through an external audit and strategic review to understand how it maintains leadership in the global online travel industry. Using PESTEL and Porter’s Five Forces, the study identifies key opportunities in technological innovation and global travel growth, alongside challenges such as competition, regulation, and economic uncertainty. The internal audit highlights Booking’s strong brand, global network, and advanced technology, as well as weaknesses linked to supplier dependence and market volatility. The report concludes that Booking’s strategies position the company for continued competitiveness and long-term growth.
Lượt tải xuống
Đã Xuất bản
Số
Chuyên mục
Danh mục
Giấy phép
Bản quyền (c) {copyrightHolder}
Tác phẩm này được cấp phép theo Giấy phép Creative Commons Ghi công-Phi thương mại-Không phái sinh 4.0 Quốc tế.
Upon receipt of accepted manuscripts at IJMTRS, authors will be invited to complete an online copyright license to publish form.
Please note that by submitting an article for publication you confirm that you are the corresponding/submitting author and that International Journal of Management and Technology for Research Studie ("IJMTRS") may retain your email address for the purpose of communicating with you about the article. You agree to notify IJMTRS immediately if your details change. If your article is accepted for publication IJMTRS will contact you using the email address you have used in the registration process. Please note that IJMTRS does not retain copies of rejected articles.
Upon accepting the copyright policy at the time of submitting your manuscript you and all other co-authors agree to transfer copyrights to IJMTRS.
