International Journal of Management and Technology for Research Studies (IJMTRS) is a fully open-access scholarly journal. Research papers, Survey papers, Case study, Review articles, Informative articles, Project reports, Thesis and Dessertations are accepted for publication. Prospective authors are invited to submit original papers (not being considered for publication elsewhere) in standard format (that is provided) describing new theoretical and/or experimental research. Author can submit paper that have any number of pages including figures, tables, and references. Submissions will be judged on originality, significance, interest, clarity, relevance, correctness, and presentation.
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A Business Research – External Auditor on Booking.com
This report analyzes Booking.com through an external audit and strategic review to understand how it maintains leadership in the global online travel industry. Using PESTEL and Porter’s Five Forces, the study identifies key opportunities in technological innovation and global travel growth, alongside challenges such as competition, regulation, and economic uncertainty. The internal audit highlights Booking’s strong brand, global network, and advanced technology, as well as weaknesses linked to supplier dependence and market volatility. The report concludes that Booking’s strategies position the company for continued competitiveness and long-term growth.
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Business Research - Starbucks Corporation
Abstract - Starbucks Corporation operates one of the most well-known specialty coffee companies in the world. This report analyzes Starbucks Corporation using key strategic management tools, including Vision and Mission evaluation, Starbucks Corporation should be able to respond to the elements either offensively or defensively by coming up with strategies that either take advantage of opportunities the environment presents or mitigate the impact of potential threats. These elements can also recognize and create plans to seize opportunities and prevent the effects of risks.
Customer-Centric Marketing: Personalization in Digital Era
Customer-centric marketing (CCM) focuses on personalization in an effort to increase customer experience, loyalty, and engagement in the digital era. This report evaluates CCM's impact by using Amazon's AI-driven behavior prediction and product recommendation and Netflix's data-driven content personalization as sources of competitive advantage. Advanced technologies like AI, machine learning, and data analytics are at the very heart of these successes. Nevertheless, challenges related to data privacy and regulatory compliance are also prominent. Strategic recommendations emphasize adopting advanced analytics, omnichannel strategies, and transparent data management to build trust and ensure sustainable growth in an increasingly customer-focused landscape.
Rise of Influencer Marketing: Benefits and Ethical Challenges
This report explores the significant impact of influencer marketing, particularly focusing on Lionel Messi’s 2023 transfer to Major League Soccer’s (MLS) Inter Miami. Messi, recognized globally not just as a football icon but also as an influencer, provides a unique marketing opportunity for the team and commercial partners. His move generated impressive sales and brand visibility, underlining the power of celebrity endorsements. The report traces the evolution of influencer marketing, from its origins to its boom with platforms like Instagram, TikTok. It discusses its advantages, including increased brand awareness and targeting precision, while also addressing the ethical and legal challenges.
Marketing Strategies For Global vs. Local Markets
It provides an analysis of how global and local marketing strategies merge in Vietnam’s burgeoning and complex market. It sets out the difference between standardization, where the market is approached uniformly, and adaptation, where the strategy is tailored to individual markets. In the current differentiated world, it is critical to always take into consideration local culture and economies when designing the marketing plan - this the report notes as well.The paper details key aspects like Vietnam’s economic growth rate, tech orientation and age of consumers as well as strong cultural aspects.
Emerging Marketing Technologies (e.g., AR, VR, Metaverse,..)
Nowadays, the digital landscape is changing swiftly, and Emerging Marketing Technologies are reorganizing how businesses engage with their customers. Technologies such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), and Blockchain are transforming the marketing landscape by providing new and exciting ways to engage with customers. This enables companies to engage with customers, delivering immersive, personalized, and interactive experiences that enhance customer value, drive deeper engagement, and drive increased revenue. This report shows the benefits and challenges of integrating AR, VR, and Metaverse technologies into marketing strategies. On the upside, they can bring personalized customer experiences, increased efficiency, and a reduction in costs, while drawbacks range from high setup and maintenance costs to a shortage of properly qualified professionals as well as the need for continuous innovation. Moreover, It showcases case studies of successful brand examples and proposes future strategies for businesses to remain competitive and strengthen their position in the market in the digital age. For instance, Brands that have succeeded such as Gucci, BMW, and Nike. They show the commercial efficacy of these trends to drive business growth and loyalty for the customers. The adoption of AR, VR, and the Metaverse can help businesses to create omnichannel experiences, customize customer experiences and engagement, and thus develop businesses for long-term success. The report also considers the trends and strategies for businesses that emphasize the importance of integrating new technologies. By adopting emerging marketing technologies, businesses can maintain their competitiveness, enhance customer experiences, and ensure sustainability in a rapidly changing market. As technology continues to advance, businesses need to keep in touch to stay competitive as well as understand the importance of Emerging Marketing Technology, which is critical to achieving success in today's marketplace.
How Cultural Trends Impact Marketing Campaigns
Cultural tendencies play an important role in the shaping the marketing approaches. Vinamilk, Coca-Cola, and Starbucks are brands adapting their global strategies to local cultures. Drives such as digitalization, sustainable development and personalisation compel shifts in marketing approaches. There are, though, some difficulties such as cultural and different rules that demand careful attention. The effectiveness of the marketing strategies developed for many countries should be viewed as an example with an emphasis on respect for the local culture. This approach contributes to long-term success, competitive advantage, and strong bonds with consumers in rapidly evolving international markets.
Comprehensive Business Analysis of Lazada
Lazada Group, established in 2012 by Maximilian Bittner and initially funded by Rocket Internet, has swiftly ascended to become one of Southeast Asia's leading e-commerce platforms. With a strategic shift to a third-party marketplace model in 2013, Lazada was able to scale its operations more effectively, meeting the diverse needs of its consumer base. The transformative acquisition by Alibaba Group in 2016 provided Lazada with access to advanced technology, logistics capabilities, and extensive funding, further cementing its dominant position in the regional market.
This paper discusses Huawei's capacity to continue successful operations in the ever-changing world due to internal and external forces. The approach was primarily based on a mixed method research design with the use of primary and secondary data. The evaluation of the company's adaptability by the EFE and IFE matrices uses a mixed-methods approach. Key findings of the current study are as follows; the 5G network project aims to bring in revenue, research and development investments will be made, and in the emerging markets, Huawei will diversify its business opportunities to minimize the effects of the threats
ADIDAS Business Strategy and Market Dynamics
This article presents analysis related to the strategic management activities of ADIDAS AG. When it comes to the sportswear industry in terms of sustainability, it is impossible not to mention ADIDAS, a company with many typical examples specializing in the production of product categories such as clothing, footwear, and fashionable accessories for all ages. Pioneering in innovation, applying technology to quickly adapt to consumers. ADIDAS is always proactive in innovation and creativity, focusing on creating unique products, different from the market but still ensuring durability and high fashion.
Analysis Of Xiaomi's Development and Influence in the age of technology
Abstract - This article presents the formation and development process of Xiaomi, one of the leading technology corporations, with an innovative strategy, cost-effectiveness, and also outstanding development in the development of the IoT ecosystem. Xiaomi's success does not only stop at providing high-quality smartphone products, but also in building a smart product ecosystem, meeting the diverse needs of consumers. With its customer-centric strategy and constant innovation, Xiaomi has become the world's leading technology brand. This article aims to analyze Xiaomi's development and influence in the age of technology, highlighting the factors that make it successful.
Strategic management analysis of IKEA insights into competitive advantage and corporate strayegy
This report examines IKEA's strategic management techniques utilizing frameworks such as PESTEL, SWOT, and VRIO to evaluate its internal strengths, external opportunities, and overall competitive position. IKEA's assets include a worldwide recognized brand, creative flat-pack furniture design, cost leadership strategy, and a strong commitment to sustainability through renewable energy and circular economy programs. However, the corporation is facing internal issues such as increased operational expenses, restricted customisation possibilities, and an overreliance on European markets.
AI AND MACHINE LEARNING ON BRAND STRATEGIES
Comprehending the influence of Artificial Intelligence (AI) and Machine Learning (ML) in the marketing sector. This explorative research aims to recognize the widely applied fundamentals of the marketing concept that have been integrated with artificial intelligence (AI), which has boosted productivity as well as the probability of success in extending to future targets and shows how efficient these technologies’ usage are throughout in any online media platforms to appeal to most potential targets. It presents an opportunity to redefine competitive advantages, cultivating innovation in a progressively energetic marketplace.
This paper analyses how Amazon responds to regulatory issues in relation to key global markets. Analysis evidence promotes a complex strategy with enhanced lobbying activity, cooperation with third-party sellers, and changes in business functioning to correspond to compliance standards. However, having brought such costs and attention to it, Amazon has managed to use it power to retain its monopoly and superiority over its competitors. Possible limitations concerning the data availability and possible biases are discussed, and recommendations are given for future studies of the new regulatory fields such as AI ethics and data sovereignty.
Analyzing Shopee's competitive strategy in the Southeast Asian market
Shopee is a leading e-commerce platform in Southeast Asia, leveraging digital growth and evolving customer behaviors. Competing with Lazada, Tokopedia, and TikTok Shop, Shopee employs strategies like Porter's Five Forces, SWOT, and PESTEL. Key strengths include a large market share, user-friendly interface, diverse products, and effective marketing. Challenges include intense competition, counterfeit goods, cybersecurity risks, regulatory changes, and high costs. Social commerce and shifting customer expectations present both risks and opportunities. This report analyzes Shopee's performance and strategies for sustaining leadership and driving growth in the dynamic e-commerce landscape.
Unilever Vietnam: SWOT analysis and strategic insights for FMCG market leadership
Vietnam’s fast-moving consumer goods market presents both great opportunities and challenges for global companies. This research analyzes the competitive strategy of Unilever in the Vietnamese market with market segmentation, brand positioning, strategic rivalry. Research using different frameworks to show the way in which Unilever’s tailored marketing has successfully facilitated engaging with Vietnamese consumers. Secondary data analysis method was used to indicate the Unilever’s market segmentation strategies, brand differentiation. The findings show that Unilever’s success is derived from its knowledge of local consumer behaviour as well as innovative product offerings. This work provides the recommendations for companies to improve strategic insights.
Viettel Group is one of Vietnam's fastest growing conglomerates in telecommunications and technology, where innovation and strategic global expansion drive an ever more rapid pace. Viettel today is known as an international telecommunications group with strong business presence in Africa, South America, and Southeast Asia, promoting connectivity and adding value to the economies. By being versatile and futuristic, the company has overcome the rigors of global competition, making it a pioneer in 4G and 5G networks while moving forward to digital solutions for business or personal purposes.
Assessing TikTok’s Role In Modern Business Advertising
Tik-Tok is a video-sharing site that was launched by ByteDance in 2016. It gained popularity very quickly among all categories possible, including underage users. After COVID, it became an international advertising site. It has a very friendly interface and algorithm-based user personalization, which makes it really easy to target potential patrons through several ad formats, such as in-feed ads or branded challenges. This study will look into the advertising potential of TikTok on its unique features and how they actuate marketing strategies, relationship-building with brands, consumer engagement, and the general presence of brands.
Alibaba Group Corporation Limited Business Research-
This research explores Alibaba Group Corporation Limited, a global leader in e-commerce, cloud computing, and digital innovation. It analyzes Alibaba's competitive position, financial performance, strategic initiatives, and corporate social responsibility. Despite facing challenges like government oversight, competition from domestic and foreign firms, and geopolitical uncertainties, Alibaba maintains its market position in China's e-commerce industry. The study suggests that to maintain its competitive edge, Alibaba must adapt to regulatory changes, diversify outside the Chinese market, and keep up with technical improvements.
ZARA’s Global Expansion: The Key to Inditex’s Dominance in Fashion Industry
ABSTRACT Zara, part of the Inditex group, has gained innovation, flexibility, and deep insight into market trends to make it an international icon in fast fashion. The brand has deeply rooted its success in its highly efficient supply chain: from designing and producing a product to its delivery in stores, which is considerably less than most of its competitors. This efficiency allows Zara to adapt quickly to consumer preferences and keep up with the highly competitive industry. Moreover, the internal marketing strategy of Zara, based on the 4P model, has been one of the main drivers of its growth.
Enhancing Customer Experience Through Technology
The article explores Vietcombank's strategies for navigating technological advancements in the digital age, focusing on the strategies adopted, obstacles encountered, and the impact of technological initiatives on competitive position and customer satisfaction. The study uses internal documents, industry comparisons, and qualitative data from interviews with leaders and clients. Vietcombank has invested heavily in e-banking and artificial intelligence infrastructure, improving transaction processing speed and customer experience. However, the bank faces cybersecurity threats and the need for innovation. The article concludes that Vietcombank must maintain a competitive advantage and diversify its digital products.
Strategic Management Analysis: A Comprehensive Assessment of Twitter's (X) Internal and External Environments
This is a strategic management analysis of theoperations of Twitter, now known as X, examining the internal and external factors influencing its performance and future direction. Dynamic and competitive environment X has emerged as a global leader in microblogging and real-time conversation. Nonetheless, its ongoing success will require managing external forces including technological developments, regulatory changes, and competitive dynamics along with internal dimensions such as organizational structure and resource capabilities. The report will use a number of strategic management frameworks to analyze the company including PESTEL analysis, porter’s five forces, and SWOT analysis.
Meta Company: Strategies operation transform from the Internet to Metaverse
Meta, the parent company of Facebook, has transitioned from its original social networking business to metaverse where it intends to revolutionize social, commercial, and entertainment experiences in a virtual-space (metaverse) ecosystem. In this paper, the PESTEL, SWOT, and Porter’s Five Forces frameworks are utilized to analyze Meta’s strategies and position. Meta PESTEL Analysis Of Meta: Political regulations, economic trends, and technological advances all have a direct impact on Meta’s business worldwide. The SWOT analysis emphasizes Meta's strength and technological advancement due to its massive user base as well as challenges of regulatory scrutiny, and reputational risk.
China's Powerful Blow to Mercedes-Benz -
The automobile industry has been significantly impacted by China's quick ascent to prominence as a worldwide economic force, particularly for well-known brands like Mercedes-Benz. In addition to analyzing the significant effects of Chinese market, political, and economic issues on Mercedes-Benz, this study also provides insight into how the company has modified its approach to stay competitive in the largest automotive market worldwide. Mercedes-Benz has had to develop and make significant investments in electric vehicles due to the rising demand for Chinese-made automobiles, the trend of consumers favoring electric vehicles, and the need for sustainable mobility solutions.
ANALYSIS OF VINAMILK'S “NEW LOOK” STRATEGY
Vietnam dairy product Joint Stock Company commonly referred to as Vinamilk is one of the biggest producers of the dairy products in Vietnam. This research examines what Vinamilk did to renew its brand over the journey of more than half a century of development. By using both the PEST framework and Porter’s Five Forces it can assess what external factors affect the company strategically, it also evaluates risks to the company’s dominance in the relevant market. Hence necessary strategic changes include re-branding with a new logo, Slogan and attractive packing design to conform to the current market and global trends.
Strategic Management and Competitive Positioning of Panasonic in the Global Market
This research explores the strategic management and competitive positioning of Panasonic Corporation amid global market trends and sustainability challenges. Utilizing qualitative case study methodology, it draws on secondary data from annual reports and sustainability disclosures, applying SWOT analysis and Porter's Five Forces. The findings reveal that Panasonic's vision, "A Better Life, A Better World," drives its strategic objectives focused on innovation and environmental sustainability, particularly the goal of carbon neutrality by 2050. This goal is supported by investments in renewable energy technology, emphasizing the importance of consumer behavior and market adaptability in shaping Panasonic's competitive strategies.
Strategic Management and Competitive Analysis of Chanel
Chanel, a leading luxury brand, has achieved sustained success through its commitment to innovation, heritage, and strategic brand management. This study examines the brand's response to market challenges by leveraging digital transformation, sustainability, and precise market segmentation. Using qualitative methods and secondary sources, the research highlights Chanel's adoption of AI and e-commerce to engage younger consumers, its commitment to carbon neutrality by 2030, and segmentation strategies targeting affluent demographics and psychographic preferences for exclusivity. These initiatives underscore Chanel's adaptability and consumer-centric approach, ensuring its competitive edge in the dynamic global luxury market.
For over fifty years, LG Electronics has established itself as a leader in consumer electronics and home appliances, making significant contributions to the tech industry. Known for pioneering innovations such as Korea's first color TV and advancements in OLED technology, LG continues to adapt to shifting market demands. This article delves into the company's historical milestones, diverse product offerings, and strategic challenges, while highlighting its future opportunities in AI, 5G, robotics, renewable energy, and eco-friendly solutions, emphasizing how LG's innovations and corporate social responsibility shape its impact on the global tech landscape.
This analysis looks at the key factors for the company such as a strength of the Ford brand, established presence in numerous countries, the weakness of high costs and problem with the development of EVs. In events, Ford has to improve electrification, self-driving vehicles, and flexibility to increase its benefits from lean manufacturing, sustainability, and customer value propositions. The primary necessity for growth is Asia and more specifically China as well as partnerships. Through the company’s vision and values reflecting the needs of the market, it will be able to achieve sustainable development in the dynamically changing automotive industry.
Business Research – External Analysis of Honda: A Comprehensive Assessment of Buyer Power
Using the Porter forces of buyer power in the automobile industry, this paper evaluates the ability of Asian buyers to drive Honda automobile success . It examines key issues such as buyer power, threat of substitution, vulnerability to price, switching costs, and sustainability issues in Honda’s major buyer markets. The paper also looks at how empowered buyers are a competitive threat and the way that Honda can respond to this position and defend its competitive advantage through innovation, customer retention, and market segmentation.