Business and Technology
type: channel
description: International Journal of Management and Technology for Research Studies (IJMTRS) is a fully open-access scholarly journal. Research papers, Survey papers, Case study, Review articles, Informative articles, Project reports, Thesis and Dessertations are accepted for publication. Prospective authors are invited to submit original papers (not being considered for publication elsewhere) in standard format (that is provided) describing new theoretical and/or experimental research. Author can submit paper that have any number of pages including figures, tables, and references. Submissions will be judged on originality, significance, interest, clarity, relevance, correctness, and presentation.
publisher: IJMTRS
language: vi
publication name: Business and Technology
copyright: Upon receipt of accepted manuscripts at IJMTRS, authors will be invited to complete an online copyright license to publish form. Please note that by submitting an article for publication you confirm that you are the corresponding/submitting author and that International Journal of Management and Technology for Research Studie ("IJMTRS") may retain your email address for the purpose of communicating with you about the article. You agree to notify IJMTRS immediately if your details change. If your article is accepted for publication IJMTRS will contact you using the email address you have used in the registration process. Please note that IJMTRS does not retain copies of rejected articles. Upon accepting the copyright policy at the time of submitting your manuscript you and all other co-authors agree to transfer copyrights to IJMTRS.
items: Comprehensive Business Analysis of Lazada
items: Why Huawei Remains Resilient-
items: ADIDAS Business Strategy and Market Dynamics
items: Analysis Of Xiaomi's Development and Influence in the age of technology
items: Strategic management analysis of IKEA insights into competitive advantage and corporate strayegy
items: AI AND MACHINE LEARNING ON BRAND STRATEGIES
items: Adapting to Regulatory Challenges:
items: Analyzing Shopee's competitive strategy in the Southeast Asian market
items: Unilever Vietnam: SWOT analysis and strategic insights for FMCG market leadership
items: Viettel Group -
items: Assessing TikTok’s Role In Modern Business Advertising
items: Alibaba Group Corporation Limited Business Research-
items: ZARA’s Global Expansion: The Key to Inditex’s Dominance in Fashion Industry
items: Enhancing Customer Experience Through Technology
items: Strategic Management Analysis: A Comprehensive Assessment of Twitter's (X) Internal and External Environments
items: Meta Company: Strategies operation transform from the Internet to Metaverse
items: China's Powerful Blow to Mercedes-Benz -
items: ANALYSIS OF VINAMILK'S “NEW LOOK” STRATEGY
items: Strategic Management and Competitive Positioning of Panasonic in the Global Market
items: Strategic Management and Competitive Analysis of Chanel
items: The Evolution of LG Electronics
items: Business Research on Ford Motor Company
items: Business Research – External Analysis of Honda: A Comprehensive Assessment of Buyer Power
items: Nokia's Journey -
items: A Strategic Focus on Technological Innovation:
items: Netflix Business Strategy-
items: Business Research -
items: Business Research: The Future of Vietnam Airlines International Corporation in the Post-COVID-19 Era
items: KFC in Vietnam -
items: Brewing Success: A Comprehensive Strategic Management Study of Heineken's Global Operations

Comprehensive Business Analysis of Lazada
type: item
description: Lazada Group, established in 2012 by Maximilian Bittner and initially funded by Rocket Internet, has swiftly ascended to become one of Southeast Asia's leading e-commerce platforms. With a strategic shift to a third-party marketplace model in 2013, Lazada was able to scale its operations more effectively, meeting the diverse needs of its consumer base. The transformative acquisition by Alibaba Group in 2016 provided Lazada with access to advanced technology, logistics capabilities, and extensive funding, further cementing its dominant position in the regional market.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Comprehensive Business Analysis of Lazada
  topic: keywords
subject: Southeast Asia, E-Commerce, Technology, Gobal Market, Sustaining Competitive Edge, Lazada
  topic: keywords
subject: Business Management
  topic: subjects
subject: Southeast Asia, E-Commerce, Technology, Gobal Market, Sustaining Competitive Edge, Lazada
  topic: subjects
subject: financial
  topic: disciplines
subject: Business management
  topic: disciplines
creator: Izuno Mary
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Why Huawei Remains Resilient-
type: item
description: This paper discusses Huawei's capacity to continue successful operations in the ever-changing world due to internal and external forces. The approach was primarily based on a mixed method research design with the use of primary and secondary data. The evaluation of the company's adaptability by the EFE and IFE matrices uses a mixed-methods approach. Key findings of the current study are as follows; the 5G network project aims to bring in revenue, research and development investments will be made, and in the emerging markets, Huawei will diversify its business opportunities to minimize the effects of the threats
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Huawei, resilience, external factors, internal factors, business strategy
  topic: keywords
subject: Business management
  topic: disciplines
creator: Minh Ky Nguyen
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

ADIDAS Business Strategy and Market Dynamics
type: item
description: This article presents analysis related to the strategic management activities of ADIDAS AG. When it comes to the sportswear industry in terms of sustainability, it is impossible not to mention ADIDAS, a company with many typical examples specializing in the production of product categories such as clothing, footwear, and fashionable accessories for all ages. Pioneering in innovation, applying technology to quickly adapt to consumers. ADIDAS is always proactive in innovation and creativity, focusing on creating unique products, different from the market but still ensuring durability and high fashion.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: ADIDAS AG, Sportsware industry, Innovation, Global expansion, Market analysis, Sustainability.
  topic: keywords
subject: ADIDAS AG, Sportsware industry, Innovation, Global expansion, Market analysis, Sustainability.
  topic: subjects
subject: Strategic Management
  topic: disciplines
creator: Le Thi Kieu Trang
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Analysis Of Xiaomi's Development and Influence in the age of technology
type: item
description: Abstract - This article presents the formation and development process of Xiaomi, one of the leading technology corporations, with an innovative strategy, cost-effectiveness, and also outstanding development in the development of the IoT ecosystem. Xiaomi's success does not only stop at providing high-quality smartphone products, but also in building a smart product ecosystem, meeting the diverse needs of consumers. With its customer-centric strategy and constant innovation, Xiaomi has become the world's leading technology brand. This article aims to analyze Xiaomi's development and influence in the age of technology, highlighting the factors that make it successful.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: nalyzing Xiaomi's Growth, Impact on Technology, R&D and SWOT Analysis,
  topic: keywords
subject: Analyzing Xiaomi's Growth, Ecosystem, Impact on Technology, R&D, SWOT Analysis, Xiaomi
  topic: subjects
subject: Business Administration
  topic: disciplines
subject: Business management
  topic: disciplines
creator: Anh Thai Thuc
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Strategic management analysis of IKEA insights into competitive advantage and corporate strayegy
type: item
description: This report examines IKEA's strategic management techniques utilizing frameworks such as PESTEL, SWOT, and VRIO to evaluate its internal strengths, external opportunities, and overall competitive position. IKEA's assets include a worldwide recognized brand, creative flat-pack furniture design, cost leadership strategy, and a strong commitment to sustainability through renewable energy and circular economy programs. However, the corporation is facing internal issues such as increased operational expenses, restricted customisation possibilities, and an overreliance on European markets.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: IKEA, competitve advantage, corporate strategy
  topic: keywords
subject: IKEA, competitve advantage, corporate strategy
  topic: subjects
creator: Khanh Chau Luu
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

AI AND MACHINE LEARNING ON BRAND STRATEGIES
type: item
description: Comprehending the influence of Artificial Intelligence (AI) and Machine Learning (ML) in the marketing sector. This explorative research aims to recognize the widely applied fundamentals of the marketing concept that have been integrated with artificial intelligence (AI), which has boosted productivity as well as the probability of success in extending to future targets and shows how efficient these technologies’ usage are throughout in any online media platforms to appeal to most potential targets. It presents an opportunity to redefine competitive advantages, cultivating innovation in a progressively energetic marketplace.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Artificial Intelligence (AI), Brands, Brand Strategies, Machine Learning (ML), Marketing.
  topic: keywords
subject: Marketing
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Bui Pham Phuong Thư
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-12-01
publication date: 2023-12-01

Adapting to Regulatory Challenges:
type: item
description: This paper analyses how Amazon responds to regulatory issues in relation to key global markets. Analysis evidence promotes a complex strategy with enhanced lobbying activity, cooperation with third-party sellers, and changes in business functioning to correspond to compliance standards. However, having brought such costs and attention to it, Amazon has managed to use it power to retain its monopoly and superiority over its competitors. Possible limitations concerning the data availability and possible biases are discussed, and recommendations are given for future studies of the new regulatory fields such as AI ethics and data sovereignty.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: amazon business strategy,
  topic: keywords
subject: antitrust challenges
  topic: keywords
subject: regulatory compliance
  topic: keywords
subject: EU digital tax amazon
  topic: keywords
subject: amazon market adaptation
  topic: keywords
subject: antitrust and e-commerce
  topic: keywords
subject: response to regulation
  topic: keywords
subject: data protection regulations
  topic: keywords
subject: Business Administration
  topic: disciplines
creator: NHAN GIAO
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Analyzing Shopee's competitive strategy in the Southeast Asian market
type: item
description: Shopee is a leading e-commerce platform in Southeast Asia, leveraging digital growth and evolving customer behaviors. Competing with Lazada, Tokopedia, and TikTok Shop, Shopee employs strategies like Porter's Five Forces, SWOT, and PESTEL. Key strengths include a large market share, user-friendly interface, diverse products, and effective marketing. Challenges include intense competition, counterfeit goods, cybersecurity risks, regulatory changes, and high costs. Social commerce and shifting customer expectations present both risks and opportunities. This report analyzes Shopee's performance and strategies for sustaining leadership and driving growth in the dynamic e-commerce landscape.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: E-commerce, market strategy, Shopee, Southeast Asia.
  topic: keywords
subject: business strategy
  topic: subjects
subject: Southeast Asia, E-Commerce, Technology, Gobal Market, Sustaining Competitive Edge, Lazada
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Linh Nguyen
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Unilever Vietnam: SWOT analysis and strategic insights for FMCG market leadership
type: item
description: Vietnam’s fast-moving consumer goods market presents both great opportunities and challenges for global companies. This research analyzes the competitive strategy of Unilever in the Vietnamese market with market segmentation, brand positioning, strategic rivalry. Research using different frameworks to show the way in which Unilever’s tailored marketing has successfully facilitated engaging with Vietnamese consumers. Secondary data analysis method was used to indicate the Unilever’s market segmentation strategies, brand differentiation. The findings show that Unilever’s success is derived from its knowledge of local consumer behaviour as well as innovative product offerings. This work provides the recommendations for companies to improve strategic insights.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Porter’s five forces
  topic: keywords
subject: Vietnam
  topic: keywords
subject: Business strategy
  topic: keywords
subject: business research
  topic: keywords
subject: SWOT Analysis
  topic: keywords
subject: strategic management
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Vy Luong
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Viettel Group -
type: item
description: Viettel Group is one of Vietnam's fastest growing conglomerates in telecommunications and technology, where innovation and strategic global expansion drive an ever more rapid pace. Viettel today is known as an international telecommunications group with strong business presence in Africa, South America, and Southeast Asia, promoting connectivity and adding value to the economies. By being versatile and futuristic, the company has overcome the rigors of global competition, making it a pioneer in 4G and 5G networks while moving forward to digital solutions for business or personal purposes.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Viettel Group, Telecommunications, Digital Transformation, Global Expansion
  topic: keywords
subject: business strategy
  topic: subjects
subject: Business management
  topic: disciplines
creator: Khue Nguyen
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Assessing TikTok’s Role In Modern Business Advertising
type: item
description: Tik-Tok is a video-sharing site that was launched by ByteDance in 2016. It gained popularity very quickly among all categories possible, including underage users. After COVID, it became an international advertising site. It has a very friendly interface and algorithm-based user personalization, which makes it really easy to target potential patrons through several ad formats, such as in-feed ads or branded challenges. This study will look into the advertising potential of TikTok on its unique features and how they actuate marketing strategies, relationship-building with brands, consumer engagement, and the general presence of brands.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: TikTok , Advertising platform, Digital marketing, Brand engagement, Marketing strategies
  topic: keywords
subject: strategic management
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Tran Thanh Tram
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Alibaba Group Corporation Limited Business Research-
type: item
description: This research explores Alibaba Group Corporation Limited, a global leader in e-commerce, cloud computing, and digital innovation. It analyzes Alibaba's competitive position, financial performance, strategic initiatives, and corporate social responsibility. Despite facing challenges like government oversight, competition from domestic and foreign firms, and geopolitical uncertainties, Alibaba maintains its market position in China's e-commerce industry. The study suggests that to maintain its competitive edge, Alibaba must adapt to regulatory changes, diversify outside the Chinese market, and keep up with technical improvements.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Alibaba group
  topic: keywords
subject: Corporate Strategy
  topic: keywords
subject: E-commerce
  topic: keywords
subject: SWOT Analysis
  topic: keywords
subject: Strategic Management
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Ngoc My Duyen Nguyen
creator: Surender
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

ZARA’s Global Expansion: The Key to Inditex’s Dominance in Fashion Industry
type: item
description: ABSTRACT Zara, part of the Inditex group, has gained innovation, flexibility, and deep insight into market trends to make it an international icon in fast fashion. The brand has deeply rooted its success in its highly efficient supply chain: from designing and producing a product to its delivery in stores, which is considerably less than most of its competitors. This efficiency allows Zara to adapt quickly to consumer preferences and keep up with the highly competitive industry. Moreover, the internal marketing strategy of Zara, based on the 4P model, has been one of the main drivers of its growth.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: fast fashion
  topic: keywords
subject: Zara
  topic: keywords
subject: Zara Global Expansion
  topic: keywords
subject: Zara Marketing Strategy
  topic: keywords
subject: Strategic Management
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Nguyễn Nhi
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Enhancing Customer Experience Through Technology
type: item
description: The article explores Vietcombank's strategies for navigating technological advancements in the digital age, focusing on the strategies adopted, obstacles encountered, and the impact of technological initiatives on competitive position and customer satisfaction. The study uses internal documents, industry comparisons, and qualitative data from interviews with leaders and clients. Vietcombank has invested heavily in e-banking and artificial intelligence infrastructure, improving transaction processing speed and customer experience. However, the bank faces cybersecurity threats and the need for innovation. The article concludes that Vietcombank must maintain a competitive advantage and diversify its digital products.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Vietcombank, digital transformation, strategic, digital ecosystem
  topic: keywords
subject: Vietcombank, digital transformation, strategic, digital ecosystem
  topic: subjects
subject: Business management
  topic: disciplines
creator: TRAM HOANG
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Strategic Management Analysis: A Comprehensive Assessment of Twitter's (X) Internal and External Environments
type: item
description: This is a strategic management analysis of theoperations of Twitter, now known as X, examining the internal and external factors influencing its performance and future direction. Dynamic and competitive environment X has emerged as a global leader in microblogging and real-time conversation. Nonetheless, its ongoing success will require managing external forces including technological developments, regulatory changes, and competitive dynamics along with internal dimensions such as organizational structure and resource capabilities. The report will use a number of strategic management frameworks to analyze the company including PESTEL analysis, porter’s five forces, and SWOT analysis.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Twitter,
  topic: keywords
subject: Strategic Management Twitter
  topic: keywords
subject: Strategic Management
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Ngoc Huy Tran
creator: Surender Rangaraju
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-12-01
publication date: 2023-12-01

Meta Company: Strategies operation transform from the Internet to Metaverse
type: item
description: Meta, the parent company of Facebook, has transitioned from its original social networking business to metaverse where it intends to revolutionize social, commercial, and entertainment experiences in a virtual-space (metaverse) ecosystem. In this paper, the PESTEL, SWOT, and Porter’s Five Forces frameworks are utilized to analyze Meta’s strategies and position. Meta PESTEL Analysis Of Meta: Political regulations, economic trends, and technological advances all have a direct impact on Meta’s business worldwide. The SWOT analysis emphasizes Meta's strength and technological advancement due to its massive user base as well as challenges of regulatory scrutiny, and reputational risk.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Meta
  topic: keywords
subject: Facebook
  topic: keywords
subject: Porter’s Five Forces
  topic: keywords
subject: Strategic Management
  topic: subjects
subject: Strategic Management
  topic: disciplines
creator: Minh Hoang
creator: Surender Rangaraju
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-12-01
publication date: 2023-12-01

China's Powerful Blow to Mercedes-Benz -
type: item
description: The automobile industry has been significantly impacted by China's quick ascent to prominence as a worldwide economic force, particularly for well-known brands like Mercedes-Benz. In addition to analyzing the significant effects of Chinese market, political, and economic issues on Mercedes-Benz, this study also provides insight into how the company has modified its approach to stay competitive in the largest automotive market worldwide. Mercedes-Benz has had to develop and make significant investments in electric vehicles due to the rising demand for Chinese-made automobiles, the trend of consumers favoring electric vehicles, and the need for sustainable mobility solutions.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: China,
  topic: keywords
subject: Threat
  topic: keywords
subject: Mercedes
  topic: keywords
subject: Business Analysis
  topic: subjects
subject: Mercedes
  topic: subjects
subject: business strategy
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: TLinh Nguyen
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

ANALYSIS OF VINAMILK'S “NEW LOOK” STRATEGY
type: item
description: Vietnam dairy product Joint Stock Company commonly referred to as Vinamilk is one of the biggest producers of the dairy products in Vietnam. This research examines what Vinamilk did to renew its brand over the journey of more than half a century of development. By using both the PEST framework and Porter’s Five Forces it can assess what external factors affect the company strategically, it also evaluates risks to the company’s dominance in the relevant market. Hence necessary strategic changes include re-branding with a new logo, Slogan and attractive packing design to conform to the current market and global trends.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Vina Milk
  topic: keywords
subject: Vina Milk Strategy
  topic: keywords
subject: Business Stra
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: HaiAnh Dang
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Strategic Management and Competitive Positioning of Panasonic in the Global Market
type: item
description: This research explores the strategic management and competitive positioning of Panasonic Corporation amid global market trends and sustainability challenges. Utilizing qualitative case study methodology, it draws on secondary data from annual reports and sustainability disclosures, applying SWOT analysis and Porter's Five Forces. The findings reveal that Panasonic's vision, "A Better Life, A Better World," drives its strategic objectives focused on innovation and environmental sustainability, particularly the goal of carbon neutrality by 2050. This goal is supported by investments in renewable energy technology, emphasizing the importance of consumer behavior and market adaptability in shaping Panasonic's competitive strategies.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Panasonic
  topic: keywords
subject: innovation
  topic: keywords
subject: swot analysis
  topic: keywords
subject: strategic management of Panasonic
  topic: subjects
subject: Business management
  topic: disciplines
creator: Huynh Khoa
creator: Surender Rangaraju
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Strategic Management and Competitive Analysis of Chanel
type: item
description: Chanel, a leading luxury brand, has achieved sustained success through its commitment to innovation, heritage, and strategic brand management. This study examines the brand's response to market challenges by leveraging digital transformation, sustainability, and precise market segmentation. Using qualitative methods and secondary sources, the research highlights Chanel's adoption of AI and e-commerce to engage younger consumers, its commitment to carbon neutrality by 2030, and segmentation strategies targeting affluent demographics and psychographic preferences for exclusivity. These initiatives underscore Chanel's adaptability and consumer-centric approach, ensuring its competitive edge in the dynamic global luxury market.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Strategic Management
  topic: keywords
subject: Chanel
  topic: keywords
subject: Luxury Brand Management
  topic: keywords
subject: Strategic Management
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Nguyen Chau
creator: Surender Rangaraju
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

The Evolution of LG Electronics
type: item
description: For over fifty years, LG Electronics has established itself as a leader in consumer electronics and home appliances, making significant contributions to the tech industry. Known for pioneering innovations such as Korea's first color TV and advancements in OLED technology, LG continues to adapt to shifting market demands. This article delves into the company's historical milestones, diverse product offerings, and strategic challenges, while highlighting its future opportunities in AI, 5G, robotics, renewable energy, and eco-friendly solutions, emphasizing how LG's innovations and corporate social responsibility shape its impact on the global tech landscape.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Global Market, Innovation, LG Electronics
  topic: keywords
subject: Strategic Management
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Triet Nguyen
creator: Surender Rangaraju
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Business Research on Ford Motor Company
type: item
description: This analysis looks at the key factors for the company such as a strength of the Ford brand, established presence in numerous countries, the weakness of high costs and problem with the development of EVs. In events, Ford has to improve electrification, self-driving vehicles, and flexibility to increase its benefits from lean manufacturing, sustainability, and customer value propositions. The primary necessity for growth is Asia and more specifically China as well as partnerships. Through the company’s vision and values reflecting the needs of the market, it will be able to achieve sustainable development in the dynamically changing automotive industry.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: ford motors
  topic: keywords
subject: autonomous vehicles
  topic: keywords
subject: strategic insights
  topic: keywords
subject: external analysis
  topic: keywords
subject: sustainability
  topic: keywords
subject: Strategic Management
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Thu Trinh
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Business Research – External Analysis of Honda: A Comprehensive Assessment of Buyer Power
type: item
description: Using the Porter forces of buyer power in the automobile industry, this paper evaluates the ability of Asian buyers to drive Honda automobile success . It examines key issues such as buyer power, threat of substitution, vulnerability to price, switching costs, and sustainability issues in Honda’s major buyer markets. The paper also looks at how empowered buyers are a competitive threat and the way that Honda can respond to this position and defend its competitive advantage through innovation, customer retention, and market segmentation.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Buyer Power
  topic: keywords
subject: Automotive Industry,
  topic: keywords
subject: Honda
  topic: keywords
subject: Strategic Management
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Nhu Truong
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Nokia's Journey -
type: item
description: Nokia, established in 1865, evolved from a paper mill to a global telecommunications powerhouse, reflecting over a century of innovation and adaptability. Initially venturing into industries such as rubber and cables, Nokia transitioned into telecommunications in the 1960s, gaining recognition. By the late 20th century, Nokia had become synonymous with mobile technology, driving advancements such as the first 2G call and iconic mobile phones like the Nokia 3310. However, despite its dominance in the mobile phone market, challenges arose with the introduction of smartphones. Nokia struggled to adapt to the shift towards touchscreen interfaces and app ecosystems.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Nokia
  topic: keywords
subject: Mobile Industry,
  topic: keywords
subject: Technological Innovation.
  topic: keywords
subject: business strategy
  topic: subjects
subject: Business research
  topic: subjects
subject: Business management
  topic: disciplines
creator: Ngan Thanh Nguyen Ngoc
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

A Strategic Focus on Technological Innovation:
type: item
description: This paper aims to discuss Intel’s distinctive-competency and focus on the technical-innovation. Intel effectively communicates its market in the semiconductor business through strategic long-term research and development and focused x86 platform and nanometer technology. Following a case study, the report identifies Intel’s strengths in microprocessors, artificial intelligence and machine learning, 5G, and quantum computing. The innovation readiness level is calculated by product change rates in conjunction with the estimated revenues. Others include competition from Nvidia, AMD, and the environment is relatively volatile. Strategic implications analysis indicates that Intel should enhance its effort on research and development to address disruptive innovation.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Business strategy
  topic: keywords
subject: Distinctive Competencies
  topic: keywords
subject: Intel Inc.
  topic: keywords
subject: Strategic Management
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Quang Khang Tran
creator: Surender Rangaraju
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Netflix Business Strategy-
type: item
description: Netflix has emerged as one of the greatest global streaming platforms, having earlier changed the entire face of the entertainment industry with its unique style of distributing and producing contents. Starting from only, it has now transformed itself all the way from a DVD rental service to a streaming giant with a massive library of films, TV shows, and original content. As of 2022, it has more than 230 million subscribers worldwide and is now firmly established as a key player in the digital entertainment space.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Netflix
  topic: keywords
subject: Strategic Management
  topic: subjects
subject: Business management
  topic: disciplines
creator: Truc Dang Thanh Truc
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Business Research -
type: item
description: Nestlé Vietnam Business Research offers a thorough analysis of the company’s current position, presenting accessible data in an easy-to-understand format. The report includes essential sections such as the company’s introduction, mission and vision, external and internal audits, and strategic initiatives. It also allows for detailed comparisons between Nestlé Vietnam and its competitors, providing valuable insights into the company’s management, markets, products, and more. The study covers key information on the company’s leadership, operational locations, primary customers, and objectives, giving a clear picture of how Nestlé Vietnam operates and its strategies for growth and success in the market.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Nestle
  topic: keywords
subject: Vietnam
  topic: keywords
subject: Business strategy
  topic: keywords
subject: business research
  topic: keywords
subject: vision
  topic: keywords
subject: mission
  topic: keywords
subject: Nestlé
  topic: subjects
subject: in vietnam
  topic: subjects
subject: Business research
  topic: subjects
subject: business strategy
  topic: subjects
subject: Business Administration
  topic: disciplines
creator: Thi Ngoc Trinh Le
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Business Research: The Future of Vietnam Airlines International Corporation in the Post-COVID-19 Era
type: item
description: This study examines Vietnam Airlines' post-COVID-19 recovery, highlighting strategies, challenges, and opportunities. The pandemic severely impacted the airline with operational disruptions, reduced passenger traffic, and financial losses. Using PESTLE analysis, the research identifies key challenges like financial constraints and market competition, alongside opportunities such as rising travel demand and technological advancements. Recovery strategies include cost-cutting, service expansion, digital innovation, and fleet modernization. The study concludes that with effective strategies, Vietnam Airlines can recover, strengthen its competitiveness, and adapt to the evolving aviation landscape, offering insights for policymakers and industry stakeholders.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Vietnam Airlines
  topic: keywords
subject: post-pandemic recovery
  topic: keywords
subject: aviation industry
  topic: keywords
subject: SWOT analysis
  topic: keywords
subject: PESTEL Analysis
  topic: keywords
subject: Sustainability
  topic: keywords
subject: COVID-19
  topic: keywords
subject: Vietnam Airlines
  topic: subjects
subject: COVID-19
  topic: subjects
subject: post-pandemic recovery
  topic: subjects
subject: aviation industry
  topic: subjects
subject: SWOT analysis
  topic: subjects
subject: PESTEL Analysis
  topic: subjects
subject: sustainability
  topic: subjects
subject: SWOT is an abbreviation for 4 components: Strengths, Weaknesses, Opportunities and Threats. It is a model commonly used in analyzing the business plan of an organization or enterprise.
  topic: disciplines
subject:
  topic: disciplines
  value: The PESTEL model is a business environment analysis tool used by businesses to evaluate external factors that affect their business operations. This model includes 6 factors: political, economic, social, technological, environmental, and legal. These are external factors that businesses need to face and consider when making strategic decisions.
creator: Hien Nguyen
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

KFC in Vietnam -
type: item
description: The research findings indicate that KFC's flexible strategy, focusing on meeting the needs of young customers and event-driven advertising campaigns, has played a crucial role in its success. However, to face increasing competition, KFC needs to continue innovating its products, diversifying distribution channels, and enhancing customer engagement through social media platforms. By aligning its strategies with local consumer preferences and leveraging digital marketing trends, KFC can sustain its dominance and build stronger brand loyalty in Vietnam.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Business strategy
  topic: keywords
subject: business administration
  topic: keywords
subject: kfc
  topic: keywords
subject: vietnam
  topic: keywords
subject: five forces
  topic: keywords
subject: pestel
  topic: keywords
subject: swot analysis
  topic: keywords
subject: strategic management
  topic: subjects
subject: strategy
  topic: subjects
subject: kfc
  topic: subjects
subject: in vietnam
  topic: subjects
subject: pestel
  topic: subjects
subject: five forces
  topic: subjects
subject: saigon ISB
  topic: disciplines
creator: Gia Hân Đặng
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27

Brewing Success: A Comprehensive Strategic Management Study of Heineken's Global Operations
type: item
description: The following research work represents a critical analysis of strategic management practices followed by Heineken N.V., one of the world's leading brewing companies. Some traditional strategic tools have been applied in this research study: PESTEL, SWOT, and Porter's Five Forces, which analyzed the multifarious external and internal environments affecting Heineken's operations and competitive positions. The PESTEL framework highlights significant political, economic, social, technological, environmental, and legal forces that impact Heineken's strategy regarding relevant regulations, economic disparities, consumer trends, technology advancement rates, sustainability concerns, and legality.
subject: Business Management
  topic: section
subject: Buisnesss Management
  topic: category
subject: Strategic Management
  topic: keywords
subject: Heineken
  topic: keywords
subject: PESTEL Analysis
  topic: keywords
subject: SWOT Analysis
  topic: keywords
subject: Porter’s Five Forces
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Innovation
  topic: keywords
subject: Competitive Strategy
  topic: keywords
subject: Strategic Management
  topic: subjects
subject: Heineken
  topic: subjects
subject: Innovation,
  topic: subjects
subject: Porter’s Five Forces,
  topic: subjects
subject: strategic Management
  topic: disciplines
creator: Long Triều Nguyễn
creator: Surender Rangaraju
rights: Bản quyền (c) {copyrightHolder} https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-02-27
publication date: 2025-02-27