Assessing TikTok’s Role In Modern Business Advertising
Keywords:
TikTok , Advertising platform, Digital marketing, Brand engagement, Marketing strategiesAbstract
Tik-Tok is a video-sharing site that was launched by ByteDance in 2016. It gained popularity very quickly among all categories possible, including underage users. After COVID, it became an international advertising site. It has a very friendly interface and algorithm-based user personalization, which makes it really easy to target potential patrons through several ad formats, such as in-feed ads or branded challenges. This study will look into the advertising potential of TikTok on its unique features and how they actuate marketing strategies, relationship-building with brands, consumer engagement, and the general presence of brands.
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