AI AND MACHINE LEARNING ON BRAND STRATEGIES
Keywords:
Artificial Intelligence (AI), Brands, Brand Strategies, Machine Learning (ML), Marketing.Abstract
Comprehending the influence of Artificial Intelligence (AI) and Machine Learning (ML) in the marketing sector. This explorative research aims to recognize the widely applied fundamentals of the marketing concept that have been integrated with artificial intelligence (AI), which has boosted productivity as well as the probability of success in extending to future targets and shows how efficient these technologies’ usage are throughout in any online media platforms to appeal to most potential targets. It presents an opportunity to redefine competitive advantages, cultivating innovation in a progressively energetic marketplace.
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