Customer-Centric Marketing: Personalization in Digital Era
Keywords:
Customer-centric Marketing, Personalization, Netflix, AmazonAbstract
Customer-centric marketing (CCM) focuses on personalization in an effort to increase customer experience, loyalty, and engagement in the digital era. This report evaluates CCM's impact by using Amazon's AI-driven behavior prediction and product recommendation and Netflix's data-driven content personalization as sources of competitive advantage. Advanced technologies like AI, machine learning, and data analytics are at the very heart of these successes. Nevertheless, challenges related to data privacy and regulatory compliance are also prominent. Strategic recommendations emphasize adopting advanced analytics, omnichannel strategies, and transparent data management to build trust and ensure sustainable growth in an increasingly customer-focused landscape.
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