ANALYSIS OF VINAMILK'S “NEW LOOK” STRATEGY
Keywords:
Vina Milk, Vina Milk StrategyAbstract
Vietnam dairy product Joint Stock Company commonly referred to as Vinamilk is one of the biggest producers of the dairy products in Vietnam. This research examines what Vinamilk did to renew its brand over the journey of more than half a century of development. By using both the PEST framework and Porter’s Five Forces it can assess what external factors affect the company strategically, it also evaluates risks to the company’s dominance in the relevant market. Hence necessary strategic changes include re-branding with a new logo, Slogan and attractive packing design to conform to the current market and global trends.
Published
Issue
Section
Categories
License
Copyright (c) 2025 Business and Technology
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Upon receipt of accepted manuscripts at IJMTRS, authors will be invited to complete an online copyright license to publish form.
Please note that by submitting an article for publication you confirm that you are the corresponding/submitting author and that International Journal of Management and Technology for Research Studie ("IJMTRS") may retain your email address for the purpose of communicating with you about the article. You agree to notify IJMTRS immediately if your details change. If your article is accepted for publication IJMTRS will contact you using the email address you have used in the registration process. Please note that IJMTRS does not retain copies of rejected articles.
Upon accepting the copyright policy at the time of submitting your manuscript you and all other co-authors agree to transfer copyrights to IJMTRS.
