A Business Research – External Auditor on Booking.com
An Analysis on Booking.com
Keywords:
business research, International Business Strategy, Booking.comAbstract
This report analyzes Booking.com through an external audit and strategic review to understand how it maintains leadership in the global online travel industry. Using PESTEL and Porter’s Five Forces, the study identifies key opportunities in technological innovation and global travel growth, alongside challenges such as competition, regulation, and economic uncertainty. The internal audit highlights Booking’s strong brand, global network, and advanced technology, as well as weaknesses linked to supplier dependence and market volatility. The report concludes that Booking’s strategies position the company for continued competitiveness and long-term growth.
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