Vol. 1 No. 20251209 (2025): Business Management And Technology

International Journal of Management and Technology for Research Studies (IJMTRS) - Business and Technology

Published: 2026-05-18

Business Management

How Cultural Trends Impact Marketing Campaigns

Nguyễn Dũng, Mai Thiên Ngọc, Đinh Tuệ Đông Nghi, Trương Hà Quỳnh Anh, Nguyễn Thị Thùy Hương
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Emerging Marketing Technologies (e.g., AR, VR, Metaverse,..)

Ngoc Minh Vu, Ngoc Lan Tran , Minh Hung Nguyen, Bao Ngoc Lam, Hanh Chi Bui
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Marketing Strategies For Global vs. Local Markets

Việt Hùng Trần, Bảo Hân Nguyễn, Trung Hào Lương
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Rise of Influencer Marketing: Benefits and Ethical Challenges

Ngoc Phuong Mai Nguyen, Thai Anh Minh Tran, Minh Cat Nhien Le, Viet Hoang Bui, Giang Nguyen, Nhat Linh Nhi Vu
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Customer-Centric Marketing: Personalization in Digital Era

Hung Nguyen, Chu Nguyen Minh Anh, Luong Quoc Huy, Nguyen Pham Anh Thu, Tran Thi Xuan Mai
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Business Research - Starbucks Corporation

Tara Annoussamy, Dr. Surender Rangaraju
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A Business Research – External Auditor on Booking.com An Analysis on Booking.com

Télina Marmorat
- pdf